Brand development
Brand strategy
Brand mangement
Creative direction
Graphic design
Spatial design
Customer experience
Social media management
Event planning
Advertising

They say change is as good as a holiday, but I just didn’t sleep. Fenway was a side project for the marketing and operations departments at Varsity. We came by an old Irish pub and decided we’d rebrand, renovate and relaunch. In just 6 weeks, we launched Fenway, an old-world Boston Irish bar. We built a brand that was clear, interesting and connected well with the audience. We developed a menu that warmed peoples soul and created an experience that kept people coming back.

Bets don’t always come through, but Fenway does.