Creative direction
Launch strategy
Advertising
Relationship management
Event planning
Beer drinking

There nothing quite like wrapping your hand around a frosty pint glass, putting it to your lips, and taking a sip of ice-cold beer. It only gets better when you had a part to play in creating that beer. Feral is a multi-award-winning Western Australian brewery. Varsity has been a brand ambassador for Feral for a long time. The opportunity arose (after I made several not so subtle hints) for us to do a collaborative beer. We wanted something that fit the Varsity brand while still showcasing Feral’s creativity. Feral came back with a few ideas, but we landed on the Vanilla milkshake IPA to match our super popular milkshakes. Once the beer was selected, it was up to the Varsity Marketing Dept to deliver the rest. Milk ended up being a great choice. The beer was a banger as well.

Links
Feral Instagram