Brand development
Brand strategy
Creative direction
Graphic design
Marketing consultation
Interior consultation

A good brand will influence culture, a strong brand will define it. Working with the team at The Hummus Club was special. They started THC to share their family recipes with the people of Perth, and the people responded. After being open as a popup, they successfully ran a crowdfunding campaign to launch The Hummus Club officially. They didn’t want the restaurant to be just about food. They wanted it to be about culture. This is where MIGHTY came on board. The Hummus Club brand brings people together and shares modern middle eastern culture through art, music, and food.

We teamed up with Tunisian artist Karim Jabbari to develop the brand identity. We successfully entered the market with clarity and purpose.

Links
Instagram
Website
Broadsheet
Urban List