border-casestudy

Vechter Bikes Case Study

Vechter means warrior in Dutch, and the boys at Vechter are in business of making aggressive track bike frames. MIGHTY got the brief to develop space age/fighter jet style logos that would translate well on a bicycle frame as well as look awesome on their brand collateral.

We contacted Chris Terpis, a local designer who designs rad custom typography and does tasty work with shape forms. We developed the Vechter logos with strong geometric shapes with hard angles to create that aggressive futuristic feel the Vechter team was looking for. We wanted to develop the logo so that it gave the feeling of speed, even when standing still, we achieved this by giving the typeface a slant and it translated quite effectively. We also worked along side the boys to develop the colours for the first run of frames.

It was awesome to be involved in this DOPE local project with DOPE local dudes.