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Little Matcha Girl Case Study

Working with Perth’s first Matcha focused cafe was so damn fun. MIGHTY was approached by girl boss, Stef Wee, to help develop the branding for her new venture, Little Matcha Girl.

We built the brand to focus on the significance of a traditional Japanese tea ceremony with a modern twist.

We worked with Ika Jumali from Cheeks to develop the logo. Ika has a street art background and absolutely destroys character design. We pitched the idea and she came up with some gold! MIGHTY added type and made the character a little more print friendly and the Little Matcha Girl was born.

MIGHTY worked with Little Matcha Girl for 3 months after opening to help them solidify a market position and build brand equity, giving them a strong foundation to grow their business.

Little Matcha Girl Facebook

Little Matcha Girl Instagram