Johnny’s Burgers was our first main client at MIGHTY. We began working with them when they decided to move premises and take their business to the next level.
We built the brand around Johnny Wong’s(owner) idea of “nothing fancy schmancy, just real food and real people”. From there we began to develop the Johnny’s Burgers identity. We created a set of attributes that encompassed who Johnny’s is and why they were running their business.
Once the brand was set, we designed the logos, the menu, product packaging, staff uniforms, the interior, signage and social media layouts. Essentially everything they needed to get started.
MIGHTY continues to work with Johnny’s to ensure the brand message stays clear throughout all touchpoints. We run Johnny’s social media, handle PR and have fortnightly meetings focusing on marketing, brand and promotion.